How invasive are your guys' ads? I try to keep mine as non-invasive as possible, and the ads don't even show up until the user has had the app active for a certain amount of time. I do this to improve the user experience, but my CTR is pretty terrible - when I remove my own clicks it's like .002. I'm wondering if it's possible that iAd is counting impressions while the ads aren't actually in view (I hide them over certain intervals), but even still, if I multiplied the CTR by 4 to account for this, it's still terrible.
If they don't improve then I'm probably going to trash all the user-experience stuff and just keep ads up permanently.
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