Quote:
Originally Posted by ethanwa
That is the way to maximize your revenue. Who gives a sh*t about fill rate! The number one factor you should be looking at is eCPM. Hopefully over time Apple's fill rate will get better and the eCPM stays the same. But in the meantime, take advantage of the high eCPM!
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I think the eCPM will remain high for a long, long time as long as the roll out is as glacially slow as it is...I mean, the only real ads available are in the US. At the pace Apple is going, it'll take 5 years before companies roll ads in other countries.
I'm getting a lot of requests from US users, but let's face it, the US represents 1/3 of the requests...there is still a large untapped market out there...and I'm sure the first companies to advertise on iAd for other countries will pay top dollar for click-throughs and inflate the eCPM to astronomical numbers...and curious users that have never seen an iAd (such as myself) will click on them.
I just wish Apple would hurry up.
