Quote:
Originally Posted by ethanwa
You guys. Listen. You need to use iAd as your main network and another ad network, like AdMob, for your backup ads. Use the delegate method to detect when an iAd doesn't load and then load your secondary network.
That is the way to maximize your revenue. Who gives a sh*t about fill rate! The number one factor you should be looking at is eCPM. Hopefully over time Apple's fill rate will get better and the eCPM stays the same. But in the meantime, take advantage of the high eCPM!
Ethan
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Or use AdWhirl instead of implementing the delegate code yourself. It is easy and it works.
