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For the twitter contest, did you just use google ads and the contest sites to help promote it or did you have someone/s help you who had a large following to send a mass-tweet?
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The primary driver for promoting the twitter contest was a few hundred euro of Google ads. We didn't have any support from an external promoter with a large twitter following or a large mailing list.
Our twitter following before the competition was less than 30. By the end of the competition it was over 400. Currently, we have around 455 followers on twitter and a mailing list of around 350, which grows by 5 subscribers daily.
Google ads brought in much more genuine participants than the competition promotion sites. This stands to reason because people seeing the ad through Google were not specifically looking for competitions, rather they were looking for news relating to the iPad announcement.
People visiting competition sites tend to be serial competition participants who usually set up bogus email and twitter accounts just to enter as many competitions as they can. This type of participant in general has little viral promotional value since few people will be interested in their tweets - they just retweet competition messages. We probably wont use this form of competition promotion in the future.
Hope this helps! And best of luck with your own ventures.
