Quote:
Originally Posted by Appency
Google owns Admob... its practically the same thing lol.
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That's not true re AdMob vs. AdSense for Mobile Apps. (1) The acquisition has yet to be consummated. (2) The ads are sold and priced differently so you'll see different ads/eCPMs.
That being said, you should never use just one ad network/exchange as your sole ad provider for your apps. Using a mediation layer affords you the flexibility and visibility you need to maximize your revenue by dynamically selecting which ad provider is netting you the highest eCPM.
