I've just turned off a Facebook campaign that I was running. I let it go for 7 days, $10/day budget, my average CPC was $0.52. I had the ad linking directly to the app's website (Weave - as in my signature).
In the 7 days I had 362,537 impressions, 63 clicks, and never saw anything above average in terms of daily sales for the app.
I'm sure there's a secret to making advertising work for your apps, but I have no idea what that secret is.
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