Getting to top 100 really doesn't matter much. nobody scrolls down to see more apps. Getting to top 25 of popular category makes the difference. Getting to top 25 of unpopular category doesn't make any difference either though.
I did experiments like that, when I was getting to top 25 I was raising the price (from 1.99 to 2.99). It didn't help much - moneywise it was the same, but since the number of sales was lower I started dropping pretty fast. Lowering the price didn't have impact either - all these "dropping detection" apps/sites don't make sense either, since there are so many apps doing it.
Sending promo codes to review sites doesn't work (unless it's a major review site) - there are so many apps, nobody pays attention. You need some major site and you need some professionally made trailer, massive campaign, pre-launch campaign, launch campaign, follow up campaign. Write articles. If you do all that - then it will work (but it's a lot of work and investment). If just send promo codes and links to your youtube videos... meh... might give you couple of sales..
IMHO, the best thing is to promote your app through other apps. (buying ads, offering users virtual goods in exchange of purchasing your apps, paying other devs to promote your apps, etc.) At least that's what works for me.
Last edited by dre; 03-19-2010 at 11:05 AM.
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