I prefer the lite and paid vs in app purchasing. There are people that get up set when they think they got a free app and find out the main features you have to pay in the app for it vs when they know they have a "lite" version.
I don't have a problem with making some features in app purchase but if the key features are in app then that irritates me some.
Quote:
Originally Posted by jwt8070
Hi,
Which one of the two approaches, lite or in-app purchase, is more effective in driving paid download?
Lite gives you the advantage of targeting a different set of keywords so potentially you get more visibility, but the downside is that you make two separate apps, which means extra work. We have not tried in-app purchase so I am interested in hearing the pros and cons of using in-app purchase to drive paid download.
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