Quote:
Originally Posted by jwt8070
Hi,
Which one of the two approaches, lite or in-app purchase, is more effective in driving paid download?
Lite gives you the advantage of targeting a different set of keywords so potentially you get more visibility, but the downside is that you make two separate apps, which means extra work. We have not tried in-app purchase so I am interested in hearing the pros and cons of using in-app purchase to drive paid download.
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If you have customers now ask them. One company I know asked their customers (300+ of them), and they gave in-app purchase a thumbs down by like 80-20%. Reason they said was mainly "I want the app that I bought to be the app that I bought and do not want to buy other things to get the app that I thought I bought." Very enlightening.
In short, the consumer wants to shop once and forget it. At least theirs does. I really think like with any product it depends on the initial price point and how much time that cohort spends on the device. Busy people do not want to spend time buying and configuring an app. They would rather spend 2X to 3X as much and have the app complete. In other words - they want time-saving convenience because their time is money.
