Hello Feldspar,
For our game Imangi we used two approaches:
1) We contacted as many review sites / blogs directly. We sent them information about our game, screenshots, a link to our youtube video, and links to a few other reviews that had already been done.
2) Some sites requested an adhoc version of the game to be sent to them, others preferred gift cards, and some even purchased it on their own.
In terms of getting noticed, I think the best thing to do is to try to provide the reviewer or blogger with everything they would need to write an article. That way they don't haven't to do any digging around or getting back in contact with you to get more information.
-Keith
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