The review system is not something most developers are happy with. IMHO, requiring people to purchase the app prior to reviewing would get rid of a lot of "those kind" of reviews. There's no perfect way of doing it though. Apple's certainly not going to accept/deny all the reviews & you certainly can't have developers doing that either.
I think most people can tell the difference between a valuable (and knowledgeable) review and random words from someone who hasn't even used the app.
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