To get the app icon to show up in iTunes for Adhoc applications you need to do the following:
1) Build you app
2) Find the .app file and right click on it and Show Package Contents
3) Add a file to the root of that directory called "iTunesArtwork". This should be a 512x512 jpeg file of your icon. There should be no extension on the file it should simply be named "iTunesArtwork"
Now when you drag that app into iTunes it will already have an icon.
-Keith
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