Can anybody point me to a good "promotional contact list"?
That is, a list of the most prominent, influential, widely-read, etc. relevant:
- Magazines (offline/online)
- Editors
- Writers/Columnists
- Bloggers
- Review sites
etc. etc. etc. who cover iPhone apps?
Surely, somebody has collected this. (Now, are they willing to give it away for free, though?)
I'd also be interested in sources of traditional media contacts.
Being new to both iPhone development and Apple, the list doesn't just roll off the top of my head. Heck, other than MacWorld, I couldn't even name one other Mac magazine...
Experience with
PR agencies? Cost? Are there "boutique" agencies that deal with iPhone apps? Any good?
I'm really afraid of the idea leaking, though, so I prefer to do the
PR myself. I won't do any advance publicity - no embargo is worth the bits it's printed on. I know my app will be duplicated, so it's a matter of maximizing the time it is exclusive.
Should I try to stand-out by mailing some little tchotchka related to the app, or at least making the mailing stand-out. (Yes, I plan on using the "obsolete" postal service. I think it gets more attention than an email.) Anyone have any experience with this? I get the idea that bloggers love tchotchkas. But are traditional journalists insulted by them? (I should stress that if I do this, it will be a low-value tchotchka - I won't be bribing anyone with an iPhone pre-loaded with my app, or some-such. That is likely to get coverage, but the wrong kind...)
